Brand, Design, & Storytelling for Founders Who Need a

BRAND THAT MAKES WAVES AS BIG AS YOU DO.

With decades of in-house and agency experience, we've developed a philosophy that integrates brand and operations into one cohesive message — so your brand charts a course your operations are fully equipped to navigate.

what we do

Whether you’re launching your first venture, or evolving to meet an ever-changing market, 8ARM helps you address three key areas to ensure that what your brand promises, your operations can deliver.

CLARIFY & DEFINE

Clarify your mission, vision, and values and define your brand promise

ANALYZE

Analyze your systems to ensure your operations can deliver on your brand promise

CREATE

Craft creative that is authentic, compelling, and anchored by delivering on your promise

"For our campaign, Tiffani did all the background research and logistics, offered impressive and frank opinions, and made recommendations that will benefit our company on many other projects. I was blown away by her professionalism, her responsiveness and her marketing savvy. Too often when I hire a third party, I end up doing way more legwork and copywriting than expected. Not so with Tiffani."

M.S

VP Marketing, Home Services Industry

OUR WORK

BRAND IDENTITY

Many brands struggle with clarity and consistency as they evolve. We help founders articulate their mission, vision, and values into a brand promise then translate that into an identity that serves as true compass for operations, resonates with your audience, and scales with you as your business grows.

DESIGN & COPY

Design and copy work together to give shape and voice to your brand—clarifying who you are and how you show up in the world. We pair strong visual design with clear, compelling messaging so your audience not only understands your value, but feels it.

From websites and marketing materials to social content and sales collateral, we create visuals and language that reinforce each other, stay true to your mission, and remain consistent across every touchpoint. The result is communication that is confident, cohesive, and built to support your business as it grows.

"You brought our brand from the past into the present reflecting the change in ownership and giving us an identity that is modern and inline with our company values - and we loved the way you included our entire staff in the branding process! You were right our brand isn't our logo, it's us! "

D.J.

Owner, Financial Services

case studies

YouNegotiate / OMONY^TM

As a FinTech startup with the powerful mission to help consumers eliminate debt and backed by ai-powered operational excellence, YouNegotiate first needed a message that would resonate with investors. Later, they pivoted toward a more fun, consumer-friendly brand to attract and engage everyday users.

DEVICES ALWAYS WORKING. STUDENTS ALWAYS LEARNING^TM

As a regional EdTech vendor, Lexicon Tech Solutions struggled with brand cohesion and visibility, making it difficult to win high-value K–12 contracts. By grounding their identity in mission and values, we built a reputable national brand supported by operational integrity and a lighthearted, approachable voice that keeps educators and students engaged in their part of the service cycle.

"Among her many skills, Tiffani is the white knight who charges in for the rescue on tight deadlines and ridiculously short turn-times! Her work is always high-caliber and well thought out... is constantly finding new ways to improve and simplify messaging for us, and goes out of her way to offer new ideas, copy, design options, and so much more...Tiffani's creative thoughtfulness comes across in everything she delivers."

D.H

VP Marketing, EdTech

TIFFANI HOLLIS

MEET THE FOUNDER

I’ve spent my career at the intersection of creativity and operations—building systems that scale, shaping brands that resonate, leading high-performing teams inside Fortune 5 companies, and growing agencies from scrappy startups into award-winning firms. I’ve helped local businesses become regional names and regional brands step confidently into national markets. Across all of it, I’ve watched founders face the same pivotal challenge: trying to carry too much on their own. Sometimes that looks like doing everything themselves and becoming the bottleneck. Other times it’s simply being human—life happens, motivation dips, and the business starts to wobble under the weight of unstructured growth.

The truth is, ambition isn’t the problem. The real test is whether your brand and your operations can hold steady when you can’t.

Leaders who break through aren’t powered by willpower alone—they’re supported by clear direction, cohesive creative, and systems that keep moving even when the wind shifts.

That’s why 8ARM exists: to help small businesses not just push through that barrier, but rise above it. Together, we’ll build your 8ARM GPS—a unified operational and creative plan that defines your true north, charts your course, and strengthens both your message and your foundation so your business keeps advancing, even in rough waters.

"Holy sh*t, you just crushed this baby!!! I’m so in love! I love every detail! You have me jumping on the couch!!! I feel in the perfect zone and ready to change the world with this brand! We are players in a billion $ industry now! And I totally see what you’re talking about with so many marketing plays with the name! Thank you!!!"

D.W

Founder, FinTech

FREQUENTLY ASKED QUESTIONS

What services do you offer?

We support founders and growing teams with a mix of strategic leadership and hands-on creative execution, depending on what the business needs most. This includes:

• Fractional CMO
High-level brand and marketing strategy, campaign planning, audience clarity, and guiding your overall message and market presence.

• Fractional Creative Director
Creative leadership across projects, ensuring every visual and verbal element aligns with your mission, values, and operational reality.

• Fractional Art Director
Day-to-day oversight of visual execution—bringing cohesion, consistency, and elevated aesthetics to everything your brand puts into the world.

• Graphic Design
Clean, compelling design for digital and print: social assets, sales collateral, pitch decks, one-pagers, brochures, and more.

• Front-End UI/UX Design
Intuitive, human-centered interfaces for websites, apps, and digital tools—focused on clarity, usability, and conversion.

• Copywriting
Brand messaging, website copy, campaign language, email sequences, and content that tells your story clearly and resonates.

• Storyboarding
Visual planning for videos, animations, explainers, and campaigns—bringing ideas to life in a structured, strategic way.

• Data Visualization
Turning complex information into clear, digestible visuals: dashboards, charts, infographics, reports, and presentations.

Are you a full-service agency?

Good question—while we provide a variety of creative services from graphic design to website copywriting, our primary focus in brand identity and the creative direction that supports the integration of your brand identity and your operations ability to deliver on your brand promise. We have a broad range of referral partners that allow us to stay focused on what we do best.

what is your fee schedule?

We price projects based on their scope and impact. Low-impact work comes with lower costs; high-impact, company-shaping initiatives are priced higher. It’s a simple, transparent structure aligned to your needs and the results you expect—no surprises.

Which Industries Do You WOrk WIth?

With over two decades of experience serving hundreds of small businesses, 8ARM brings cross-industry insight spanning real estate, healthcare, retail, edtech, fintech, nonprofit, professional services, and energy. The core principles behind our system apply to most small businesses—from solo startups to teams of 100. We are industrious problem solvers who get things done so you can get out of your own way and focus on the things you do best.

READY TO MAKE WAVES?

Whichever stage your business is at, your 8ARM Navigator can take you from treading water to making waves.